All the topics I’ve mentioned above fall under one category: Traffic.
🚦 Traffic is simply a place where many people pass by, and we are present there, tossing out a tempting bait to guide customers into our store.
🚥 Traffic is like setting up an eye-catching advertisement on a busy road, opening the door wide, and inviting customers into your shop.
Out there, everyone is teaching about traffic. You learn everything about traffic and believe it’s the whole world of digital marketing.
BUT NO…
It’s just a small component in a much larger system.
Once you understand the core elements of traffic, you stop chasing different platforms.
From Facebook → Shopee → Top Top…
They’re just platforms with new traffic.
🏙 It’s like a newly opened city, with more conveniences and an increasing population.
But what happens when you open your own city? When you build your own massive traffic?
In that city, you can sell any product or service that fits the population.
Below, I’ll share with you the 9 blocks of an Email Marketing System.
But don’t just think of it as email marketing. With this way of thinking, you can apply it to Zalo, Chatbots, SMS, and more.
1: Traffic
As I explained above, wherever your customers are, you should be there too. Traffic is a gathering place, like a city. For example, our CBA group is also a place with large traffic.
Once you identify where traffic is, you prepare a special bait, something valuable to lead them into the Data Collection block (or what some people call a squeeze page).
2: Squeeze Page
This is a page, a landing page, or a form whose task is to get the potential customers to willingly leave us their contact information.
💡 Note: To get a lead, the information you provide must be valuable and useful for the user.
3 & 4: Thank You Page
After filling out the email, customers will be redirected to a thank-you page. This page’s task is to provide instructions and confirm that the customer has received the materials. It also asks them to check their email.
Or, to make use of the thank-you page, we can add an offer, which is a sales pitch right after interacting with the customer for the first time, called a One Time Offer.
💡 Note: This offer should only be available once. If the customer closes it, it should not be available again. Create scarcity and authority with the offer.
5: Collect Customer Information
At this point, we’ve gathered the customer’s information. You can choose to only ask for their email to increase the chances of them filling out the form.
Or you can ask for both the name and phone number along with the email.
6: Data Storage
The email will be stored in a place called a Data Center. You can use services like GetResponse, Mailchimp, LadiFlow, Salekit, etc., to store this data.
The important thing isn’t which tool you use to store the data, it’s the mindset. All tools have similar features.
7: Auto Responder
At this point, we’ve captured the customer’s attention. Our store now has customers. Now, we need to maintain the relationship with them by sending valuable information.
📬 Auto Responder System is an automated response system. For example, if I send Email A, and the customer opens it, I send Email B to encourage a sale. I occasionally send links to sales pages to promote certain products.
8: Newsletter
A newsletter is similar to posting on social media. It’s about consistently sending valuable information to your customers to keep the connection strong.
Some tools may call it Sequence (sending emails according to a pre-made script).
For example, every time a new email enters my system, they will receive a valuable email I have prepared every 5 days.
I can pre-write and set up an entire email series, automating the process.
The goal is that by the time I want to make a sale, the customer is already accustomed to receiving useful information from me, reducing the barriers when it’s time to make a purchase.
Once I fully understood this system, I was really amazed by its effectiveness.
On my YouTube channel, I only have 500 subscribers, but I already have 1,000 emails in my list because I baited them in my videos, and people welcomed it.
If you have any questions, feel free to ask in the comments, and I’ll answer them.
Conclusion:
Traffic is just one small part of the puzzle. What matters is understanding the entire system that drives conversions. Once you grasp this, you’ll see that it’s not about which platform you’re using, but how you structure the whole sales system. So, let’s stop just chasing the latest traffic sources and start building a real, sustainable system!
