Maximizing Affiliate Marketing: Why You Should Leverage Facebook Page Reels

If you’re new to marketing and just exploring affiliate marketing to generate additional income, you might be wondering which channel to build. Perhaps you’re unfamiliar with running Facebook ads to promote your affiliate links, or you lack the budget to invest in an extensive setup, equipment, and resources. So, what traffic source can provide you with an effective, budget-friendly way to drive affiliate conversions?

The answer: Facebook Reels.

Why Choose Facebook Reels for Affiliate Marketing?

• Creating a Facebook Page and uploading videos to Reels allows Facebook’s AI to analyze your content and distribute views for free.
• Your Page can gain views and followers organically without the need for paid ads.
• Facebook traffic is incredibly valuable since users spend significant time on the platform.
• Reels provide a sustainable and scalable traffic source for multiple monetization models.

What Can You Do With Facebook Reels?

Beyond affiliate marketing, Facebook Reels can be used for:

• Selling print-on-demand (POD) products, dropshipping, or promoting Amazon affiliate links.
• Monetizing with Google AdSense (GA) on websites.
• Selling products via Facebook Shops (similar to TikTok Shop).
• Running Ads on Reels.
• Supporting AdBreaks monetization.
• Selling Facebook Pages.
• Building a personal brand.
• Receiving Stars (Facebook’s tipping feature).

Why Reels Instead of TikTok?

• TikTok makes it difficult to build a personal brand.
• TikTok requires professional video setups, scripting, and product reviews.
• Many TikTok videos struggle to get views.
• Facebook Reels and TikTok have similar watch times, making them equally engaging.
• Facebook Reels still has a more relaxed algorithm, allowing content to trend easily.
• Unlike TikTok, Reels allow for easy content repurposing across multiple Pages.
• TikTok’s strict AI filters can cause reuploaded content to receive 0 views, whereas Reels can still go viral even without edits.
• Reels support multiple links, enabling seamless traffic redirection.
• A single Facebook Page can drive traffic to other Pages, profiles, websites, and groups.

Compared to TikTok, where losing an account can mean starting from scratch, Facebook Reels offers more control over your audience and content backup.

What You Need to Build a Successful Reels Page

• Multiple verified Facebook accounts (ensure strong security).
• Avoid accounts with restrictions or feature limitations.
• If purchasing accounts, change credentials and enable 2FA to prevent hacking.
• Use Business Manager (BM) to manage Page ownership and prevent loss of access.

How to Build a Reels-Based Affiliate Channel

There are two primary strategies:

1. Multi-Content Approach

• Upload a mix of entertaining videos and product review videos.
• Viral entertainment content drives traffic, while product videos convert traffic into sales.
• Use content from various sources.
• Trending content gets high engagement and fast growth.
• Quick scaling potential, but consistency can vary.

2. Niche-Focused Approach

• Maintain a consistent content style (all videos follow a specific theme or niche).
• Keeps users engaged for longer.
• High retention rates and increased recommendation potential.

Where to Source Videos?

• TikTok
• YouTube Shorts
• Douyin
• Instagram
• Other Facebook Pages

Best Affiliate Platforms for Reels

• Lazada
• Shopee
• Accesstrade
• Bank card sign-up offers
• Online courses (marketing, language learning, etc.)

Finding Products and Links to Promote

• Shopee is the go-to platform due to its widespread popularity.
• High sales volume increases conversion chances.
• Shopee affiliate registration takes 7-10 days (tutorials are available on YouTube).

How to Find Products Based on Video Content

Shopee allows image-based searches, making it easy to find and promote trending products:

1. Take a screenshot of the product.
2. Use Shopee’s image search feature.
3. Filter by high-selling shops.
4. Compare commission rates.
5. Copy the link and post it in trending video comments with an eye-catching caption.

Setting Up a Facebook Page for Reels

1. Create a Page with a short, memorable name.
2. Choose a niche: fan pages, communities, compilations, or specific product categories.
3. Download videos from various sources:
   • TikTok, Facebook Reels, YouTube Shorts, Instagram, and other platforms.
4. Copy the video link and download using free tools:
   • TikTok: Snaptik (HD download, watermark removal)
   • Facebook: Snapsave
   • YouTube: SaveFrom or y2meta
   • Instagram: Snapsave or SaveIG
5. Upload to your Page’s Reels section.
6. Add a compelling title and 7-10 high-traffic hashtags.
7. Desktop uploads are limited to 90-second videos, while mobile allows longer videos with location tagging.
8. Use Business Suite to schedule videos in bulk (5-10 per week or even a month in advance).

Recommended Posting Frequency

• At least 3 videos per day.
• Post at peak engagement hours.
• Maintain consistency for at least one week.
• Track engagement by searching your Page from another account.
• Identify and reuse high-performing video sources.

Understanding Facebook Reels View Performance

• If a Page gets 0-10 views after 7 days, abandon the Page.
• If videos get 100-2k views, continue posting—it still has viral potential.

Best Placement for Affiliate Links

• Pin affiliate links in the video comment section (users tend to check comments).
• The Page’s comment appears first, making the link more visible.
• Posting links immediately vs. after the video gains traction yields the same results.

Why Some Pages Get Views but No Conversions

• Poor link relevance—users won’t click on unrelated product links.
• Content quality matters—viewers engage based on how well content retains their attention.
• Lack of content consistency—mixing unrelated topics weakens engagement.
• Some videos go viral while others flop, making it harder to generate clicks consistently.

Final Thoughts This guide provides practical insights for leveraging Facebook Reels to drive traffic and monetize through affiliate marketing. By applying these strategies, you can build a sustainable system to generate income effectively.

Wishing you success in your affiliate journey!